Do More With Less: How Smart Marketers Mobilise Networks And Why Growth Feeds On Collaboration

April 30, 2025
3 PM GMT

Secure your spot today!

We use BigMarker as our events platform.

About this Event

With reduced budgets, you’ll find it hard to achieve growth on your own. Building active alliances of supportive partners - both internal and external - is an activity the best marketers are focusing on to deliver a hard commercial advantage.In this special episode of Do More With Less, your host Mark Choueke will be joined by two of his favourite commercial virtuosos, Jocelyn Toonders and Ilan Bass. High-value partnerships and executive content creation will both be on the agenda.Together, Jocelyn, Ilan and Mark will share and explore two different strategies to make your marketing budgets and resources stretch so much further that you and your bosses could have imagined.We’re bringing together three amazing B2B marketers with huge personalities and - collectively - a ridiculous array and depth of Go-To-Market experience to help you Do More With Less.

Agenda

  • How some strategies for Doing More With Less require you to operate both inside and outside your organisation

  • The big opportunities and potential pitfalls of turning your execs into your creators

  • How to build the commercial partnerships that are key to your organisation’s growth

    © 2025 OrbitalX. All rights reserved.

    Meet the Presenters

    Jocelyn Toonders

    VP Sales & Partnerships, Inkpact

    A customer-focused commercial leader with a gift for successfully driving complex sales, account management, and channel programs within technology and marketing sectors, across the globe. empowered to thrive.

    Ilan Bass

    Fractional CMO, B2C and B2B Marketing and growth leader

    Ilan is a seasoned marketing & sales leader with a track record for blending data-driven insights with compelling storytelling. Experienced in SaaS B2B platforms as well as B2C brands including bunq, AT&T, LG, Disney, Coca-Cola, Canon and Uniqlo.

    Mark Choueke

    Best-selling Author, Boring2Brave

    Mark Choueke is a former award-winning journalist and later author of bestselling B2B marketing book Boring2Brave. Mark has built a reputation as a leader at the heart of the global B2B marketing and communications arena, has operated within large corporates and startups alike and also raised investment to found and run a successful tech marketing agency.Mark was editor of Marketing Week magazine and earlier, a business correspondent on UK national newspaper The Sunday Telegraph. He then swapped journalism for marketing and has since served - either on senior leadership teams in-house or as strategic advisor - more than 50 B2B technology companies across the world.Mark is a regular conference keynote speaker and has guested on industry stages in numerous countries including the likes of ‘Think with Google’ in London, ‘Viva Technology’ in Paris and AdWeek in New York City.
    He is now a DemandWEBSTM Consultant at go-to-market agency OrbitalX.